Biography

IR Governance
Jill Layfield

Jill Layfield

Chief Executive Officer, James Michelle

Board Committees
• Audit Committee
• Compensation Committee
• Nominating and Corporate Governance Committee

Qualifications
• Deep experience in consumer branded retail, online and offline commerce, digital marketing and digital product
• Unique expertise transforming customer experience and forging meaningful, high-quality connections between brands and consumers
• Experience building and expanding digitally native, direct to consumer brands (Backcountry.com grew from $25 million to $515 million in revenue under her leadership)

Professional Experience
• Co-founder and Chief Executive Officer, Tamara Mellon (2016 – 2021)
• President and Chief Executive Officer, Backcountry.com (2011 – 2015)
• Chief Operating Officer, Backcountry.com (2010 - 2011)
• Vice President, Product Management, Backcountry.com (2007 - 2010)
• Vice President, Marketing, Backcountry.com (2004 - 2007)
• Manager of Partners and Acquisition Marketing, Shutterfly (2000 – 2004)
• Senior Marketing Manager, Cisco Systems (NASDAQ: CSCO) (1999 – 2000)
• Business Development Manager, 8x8 (NYSE: EGHT) (1997 – 1999)

Other Career Highlights
• Board Member, The Orvis Company (2021– Present)
• Board Member, Camber Outdoors (2015 – 2018)
• Board Member, SmartPak Equine (2016 – 2018)
• Utah Women in Technology, Leadership Excellence Award (2015)